APG|SGA SA

Company Profile

Business Description

APG|SGA SA is a Swiss holding company and the leading provider of out-of-home (OOH) advertising services, specializing in digital, analogue, mobile, and interactive media solutions. Founded in 1900 in Geneva, where it maintains its headquarters, the company manages over 150,000 advertising spaces across Switzerland, including billboards, transit ads, digital displays in railway stations, airports, shopping centers, and urban street furniture. With a 63% market share in Swiss OOH, APG|SGA SA also operates in Serbia through a subsidiary, serving 7,500 active advertisers via 7,000 contracts and partnerships. Its comprehensive services encompass site procurement, installation, maintenance, campaign planning, execution, performance measurement, and innovative formats like Europe's highest-altitude ePanels. Employing around 500 people, APG|SGA SA drives innovation in public space communications, supports sustainability initiatives, and plays a pivotal role in the advertising and media sectors by connecting brands, governments, and cultural events with diverse audiences in high-traffic environments.

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Balance Sheet Snapshot

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